Tuesday, March 3, 2009

DigiClick Emerges As Serious Player in Telecommunications Service is Doing for the Phone Number What the Domain Name did for the IP Address

DigiClick Emerges As Serious Player in Telecommunications Service is Doing for the Phone Number What the Domain Name did for the IP Address

DigiClick™ is a service that transforms the way people communicate. Based in New York, NY, and incorporated in 2007 by a seasoned IT entrepreneur, DigiClick™ is doing for the phone number what the Domain name did for the IP address. The company's effectiveness originates from its ability to fuse Telephone, Internet and Direct Marketing into a single format, which gives users a convenient and inexpensive medium with which to communicate as well as allow advertisers to place their brand in the forefront at a time when consumers are paying the most attention. The company offers patent-pending Ad Serving, Click-to-Call and Text-to-Dial technologies, which eliminate the need to use or remember phone numbers.

New York, NY (PRWEB) March 3, 2009 -- DigiClick™, the service which transforms the way people communicate, launched its beta version worldwide today at a ceremony in New York City. In what is seen as a landmark moment for the company, DigiClick™ will now execute a marketing platform to attract a robust user database and add to its impressive list of 300-plus pay-for-performance advertisers. During the ceremony for staff, partners and preliminary advertisers, DigiClick™'s 1st official user signed on, generating thunderous applause.

Incorporated in 2007 and based in New York, NY, DigiClick™ is a service that fuses Telephone, Internet and Direct Marketing into a single format. Users now have a convenient medium with which to communicate as well as allow advertisers to place their brand in the forefront at a time when consumers are paying the most attention. The company offers patent-pending Ad Serving, Click-to-Call and Text-to-Dial technologies, which eliminate the need to use or remember phone numbers.

"DigiClick™ is doing for the phone number what the Domain name did for the IP address," said Nicholas Zazza, Founder and CEO, DigiClick™. "With DigiClick™, you can call any DigiClick™ user and communicate through any phone without ever exchanging a phone number. Users sign up and assign a phone number to their DigiClick™ ID. Calls from other DigiClick™ users will find them wherever they direct their contact information to; when a user does not wish to be contacted, they can choose to send those calls to a different phone number, their voicemail, and even block a specific user entirely."

With the launch of the beta version user can simply install the DigiClick™ Toolbar and experience many distinctive features. These include: Click-to-Call (simply click on any phone number on any website to dial), DigiClick™ Voicemail (sends .mp3 files to any email address), DigiClick™ ID (communicate via phone while securing your privacy on blogs, dating sites, auction sites, and social sites like My Space.com and FaceBook.com.), and Text-To-Dial- presents DigiClick™ as a suitable mobile phone companion as well.

With Text-To-Dial, all the features that are available using DigiClick™'s website or Toolbar can be accessed by any mobile phone capable of text messaging. Users can also use their phone to dial any DigiClick™ ID, Keyword, or Domain Name without being in front of their PC.

"What makes DigiClick™ so extraordinary is that it is a universal communication tool. It integrates with your everyday life across every communication platform you use," said Ellen Chiang, VP of Marketing, DigiClick™. "AT&T, My Space, Google- they all connect people to people, people to business or business to business. As big as these communication platforms are, DigiClick™ doesn't compete with them, we enhance them by making them better."

DigiClick™ offers features that advertisers can benefit from too:

• Businesses can list their domain name with DigiClick™'s directory. This will enable a user to dial a business just by knowing their domain name without the need to search for the business' phone number.

• DigiClick™'s keyword dialing is unique feature that offers companies an opportunity to bid on a keyword (example: Dell bidding on the keyword "computers"). If a DigiClick™ user dials the keyword "computers" they would be connected to the Dell Sales Department. This functionality is achieved by using the DigiClick™'s Click-to-Call and Text-To-Dial patent-pending technology.

• A 10 to 20-second ad at the beginning of each call, with click-through options.

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Contact Information Daniel Taugher

DigiClick

http://www.DigiClick.com

7189866017



Monday, March 2, 2009

SourceIQ Partners With Clarity Consulting to Deliver Application Development Outsourcing Assessment Service: OutSourceIQ

SourceIQ Partners With Clarity Consulting to Deliver Application Development Outsourcing Assessment Service: OutSourceIQ

New service offering provides software executives with a performance assessment of outsourcing partners.

Boston, MA (PRWEB) March 2, 2009 -- SourceIQ, provider of the industry's premier platform for delivering development intelligence to management, today announced a services partnership with Clarity Consulting, a leading provider of Information Technology (IT) management consulting, to offer a service that assesses the performance of development outsourcing partners.

"Finding a way to objectively measure and compare the performance of development outsourcers has long been a holy grail for IT executives" said Ian Hayes, President of Clarity Consulting. "We launched OutSourceIQ to arm executives with understandable and actionable metrics that enable them to ensure development budgets are spent wisely, and with the most effective partners."

Combining critical metrics from SourceIQ Enterprise Server with Clarity Consulting's expertise in the complex issues of outsourcing, this new service offering gives development managers increased visibility into their outsourcing partners' productivity, code quality and personnel skill levels via an objective assessment and monitoring process. This information gives IT executives leverage to improve performance, strengthen and enforce service level commitments, and gain advantage in price negotiations.

"The demands placed on software development executives are increasingly complex. Companies are being asked to do more with less, which requires a more open, transparent approach to working with their outsourcing partners." said Charles Hubbard, Vice President of Global Delivery for SourceIQ. "The combination of SourceIQ's governance metrics with Clarity Consulting's extensive outsourcing management and process expertise enables us to quantify performance and identify areas requiring immediate attention and remediation. With OutSourceIQ, our customers gain a repeatable and low overhead approach for monitoring outsourcer performance on an ongoing basis."

OutSourceIQ is available immediately. For more information on OutSourceIQ package options and pricing, please contact Charlie Hubbard at (603) 766-4929.

About Clarity Consulting

Clarity Consulting is a Beverly, Massachusetts based management consulting firm specializing in Information Technology (IT) strategies, emerging trends, markets and challenges. Relying on superior situation analysis, solution formulation and communication skills, Clarity Consulting helps our clients devise creative solutions to complex issues and capitalize on the opportunities presented by technology. Our international client base includes corporate IT organizations, professional services firms, product vendors and legal and financial services firms. Clarity Consulting (http://www.clarity-consulting.com)

About SourceIQ

SourceIQ is an independent software vendor (ISV) with headquarters in Portsmouth, NH. SourceIQ Enterprise Server provides an integrated, consistent view of software projects across the enterprise, giving managers the metrics and analytics required for governance and global teams. SourceIQ automatically analyzes the artifacts in code management systems, producing a repository of Key Performance Indicators (KPIs) in four critical areas: code quality, code volume and volatility, team contribution, and governance. Visit SourceIQ at SourceIQ (http://www.sourceiq.com) or get more information about development governance solutions by emailing info@sourceiq.com.

Copyright © 2009 SourceIQ, Inc. SourceIQ Enterprise Server is a registered trademark of SourceIQ, Inc. All rights reserved. All other trademarks mentioned herein are the property of their respective owners.

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Contact Information Charlie Hubbard

SourceIQ, Inc.

http://www.sourceiq.com

(603) 766-4929

Ian Hayes

Clarity Consulting

http://www.clarity-consulting.com

(978) 927-0313



Thursday, February 26, 2009

Susan Torroella Joins MEDEX Global Group as COO

Susan Torroella Joins MEDEX Global Group as COO

Veteran Healthcare Executive Brings New Leadership to Management Team

Baltimore, MD (Vocus/PRWEB ) February 26, 2009 - MEDEX Global Group (www.medexassist.com), a leading provider of travel, security and medical assistance today announced the addition of Susan Torroella as Chief Operating Officer. Torroella joins MEDEX from Columbia MedCom Group, where she was CEO for seven years. Charged with leading the expanding company's 24-hour, global operations, Torroella brings with her more than 20 years of strategic management, marketing and sales experience in the health care industry.

"We are thrilled to welcome Susan to our team, as we plan for another growth year in 2009," states Bruce Kirby, President and CEO of MEDEX. "Her strategic leadership and management style will be extremely valuable, and her passion for excellence fits right in with our corporate culture."

"I'm excited to join such a dynamic company, and look forward to contributing to MEDEX's continued growth," says Torroella. "The constant flow of information and case activity at MEDEX keeps everyone on their toes and it's very evident that employees care about the work that they do and the people that they help."

Torroella has been widely recognized for her innovation and commitment to employees. Her former company was recognized in Baltimore Magazine's "Best Places to Work" in 2005 and 2007. Additionally, FORTUNE Small Business Magazine named Torroella as "Best Boss" and PharmaVoice identified her as one of the Top 100 Most Inspiring Leaders in the life sciences industry.

Most recently, Torroella anticipated regulatory trends and reorganized Columbia MedCom Group into two legally distinct subsidiaries. She also led her executive management team in the purchase of the company under an employee stock ownership plan on behalf of all full-time employees to avoid acquisition.

Active in mentoring women in healthcare, Susan launched the Mid-Atlantic chapter of the Healthcare Business Woman's Association (HBA), the largest association of healthcare leaders worldwide. She now sits on their Global Board of Directors.

Her prior experience includes working in the pharmaceutical industry for Schering-Plough as Senior Marketing Manager and for USAID subcontractor John Snow, a public health care firm, managing programs for the health and well-being of women and children in West Africa.

Torroella holds a Bachelor's Degree from Franklin & Marshall College, and a Masters Degree in International Management from the Thunderbird School of Global Management. She was awarded Thunderbird's Barton Kyle Yount Award given to the member of each graduating class who most exemplifies Yount's ideals of scholarship, accomplishment and character.

ABOUT MEDEX Global Group

MEDEX (www.medexassist.com) is the oldest and largest independently owned provider of global travel, security and medical assistance in North America. For more than 30 years, MEDEX has served corporations, scholastic institutions, government agencies, humanitarian organizations and individual business and leisure travelers. MEDEX services range from pre-trip intelligence and contingency planning to real-time medical case management and complex emergency evacuations.

Media contacts:

For interviews or more information, please contact Nicole Beach, 410-453-6391, or Josianne Pennington, 410-453-6364.

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Contact Information Nicole Beach

MEDEX Global Group Inc.

http://www.medexassist.com/

410-453-6391

Josianne Pennington

MEDEX Global Group Inc.

http://www.medexassist.com/

410-453-6364



Monday, February 23, 2009

Experts Speak on Innovative Marketing Practices that Breed Success in Any Economy

Experts Speak on Innovative Marketing Practices that Breed Success in Any Economy

South Florida American Marketing Association Hosts Event March 11, 2009 from 6:30 p.m. - 8:30 p.m. at the Sheraton - Fort Lauderdale Airport Hotel

Ft. Lauderdale, FL - February 23, 2009 - The American Marketing Association (http://www.amasouthflorida.org/amasouth_florida/press-releases.html), South Florida Chapter and the Association for Women in Communications announced their upcoming March General Membership meeting featuring innovation leaders in the marketing and communications industry. "Innovative & Creative Marketing Practices That Breed Success," will bring together representatives from International leader MTV/VH1 LA, Crispin, Porter & Bogusky, the top innovative advertising agency in the country featuring Burger King and Office Depot to speak on innovative marketing strategies that breed success in a good and down economy. The event will be held on March 11, 2009 from 6:30 p.m. - 8:30 p.m. at the Sheraton - Fort Lauderdale Airport Hotel where these experts will share their insights on innovative marketing ideas and answer questions from attendees. Visit the AMA Website (http://guest.cvent.com/EVENTS/Info/Invitation.aspx?e=d360b274-5c09-4331-b795-58d5be5b800d) to register.

The panelists for this event include:

* Sean Saylor, VP of Creative for MTV/VH1

Latin America

In this role, Saylor is responsible for managing the creative vision and creative services for each brand. He leads a team of designers, visual artists, copywriters, producers and audio engineers in Argentina and is responsible for creating MTV and VH1's advertising, collateral materials, special events and contests.

* Mason Reed, VP Account Director Burger King US with C, P & B (Crispin, Porter & Bogusky.) Mason has led a diverse group of clients at CP+B including Virgin Atlantic Airways, Slim Jim, method home cleaning products and Nike. He currently manages the US efforts for Burger King. Prior to his arrival at CP+B, Mason worked at regional shops in Washington, DC and San Francisco.

* Lynne Hopkins, Former Office Depot (NYSE: ODP) Director of Marketing Communications, recipient of two Office Depot Innovation Awards, strategic planning & running B2B, B2C and national sales, re-positioned one of the top three market research firms globally (NFO/TNS-subsidiary of Interpublic Group - NYSE: IPG), developed the financial software products brands used by Wall Street and world-wide markets that was sold to Value Line NY. Lynne will discuss innovative marketing practices and dealing with transitions when it affects your own career in a down economy.

Moderated by Margo Berman, award-winning creative director, author of two books, and recognized leading advertising professor and a Kauffman Faculty Scholar at Florida International University.

* Her first book, Street-Smart Advertising: "How to Win the Battle of the Buzz," was picked as the June 2008 book of the month by Delta Sky Magazine and her two, 6 part webinars won a National Clarion Educational Reference Award. Her advertising book, "The Brains Behind Great Ad Campaigns" will be released in summer 2009. She is now working on her third book "The Copywriter's Arsenal."

Ms. Berman will lead panelists in discussing their overall marketing strategies for innovation and success on some of their top executed campaigns. Attendees will have time to ask questions and to learn how to develop their own successful marketing strategies that breed success. Attendees will also gain insight on solutions that work in any market and tips for dealing with transitions in the marketplace and with their own careers.

"The panelists have been selected based on their expertise and experience in marketing excellence. They have executed national and international campaigns that have generated huge profits and recognition for their organizations. Panelists have developed a reputation for their know-how in creating buzz in marketing communities world-wide," said Mande White, President of AMA South Florida. "We are very lucky to have these organizations in our backyard. Our members always ask for great programming and this event is sure to be one of the best in Florida."

About the AMA South Florida

The AMA South Florida (http://www.amasouthflorida.org/amasouth_florida/press-releases.html) Chapter is the top advertising and marketing professional organization in the marketplace. They are committed to providing the best resources for professional and career development, business opportunities and personal and professional networking. The American Marketing Association advances the thought, application and ethical practice of marketing. For more information or to register online for the AMA South Florida Chapter's event visit the AMA Website. The mission of the AMA South Florida is to be a valued resource for members of the marketing community and the American Marketing Association in South Florida by providing them with tangible benefits relative to their commercial activities and career development. For more information please visit www.amasouthflorida.org.

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Contact Information Michael Gustman

American Marketing Association

http://www.amasouthflorida.org

561-620-9121



Thursday, February 19, 2009

Crestline is the Source for Great Green Giveaways

Crestline is the Source for Great Green Giveaways

Crestline Custom Imprinted Products, a direct marketing promotional products company, offers a specialty store filled with environmentally friendly custom imprinted items.

Lewiston, ME (PRWEB) February 19, 2009 -- Crestline Custom Imprinted Products, a direct marketing promotional products company (http://www.crestline.com) that trades on its easy, customer-friendly ordering process, offers scores of custom imprinted products made from environmentally-friendly materials.

"More and more consumers are becoming concerned about whether their purchases are harmful to the Earth," said Kim Beaudin, Crestline Product Manager.

"Show your customers and prospects you care about the environment, too, by making sure your promotional giveaways are ecologically-friendly."

Crestline's green specialty store (http://www.crestline.com/category/promotional+specialty+store+products/imprinted+green+environment+friendly.do) carries a wide variety of products that can be personalized with a company's custom logo, art or message and are made from Earth-friendly recycled, natural, biodegradable, or reusable materials.

Buying recycled products is one easy way to protect the environment. Not only do products made from post-consumer materials mean fewer natural resources are consumed, they also reduce the waste-stream, meaning less land is needed for landfills. Crestline offers many recycled products, including journals, pencils and pens, like the popular Ecolutions pen by Bic®.

Items made from biodegradable materials, which decompose over time, are another category of products that help to reduce the waste-stream. Many Crestline products, such as convention bags and the miniMax™ Highlighter, are now being made from revolutionary new biodegradable plastics.

Another popular category of green products are those made from natural or organic fibers, such as the Siam Tote, made from natural jute, or the Roll 'Em Up Organic Lunch Sack, made from unbleached organic cotton canvas. Environmentally conscious consumers often prefer such products because they are made from renewable resources, and without the use of potentially harmful chemicals or pesticides.

Reusuable products that replace traditionally disposable items are another popular variety of green promotions. As more states outlaw or tax plastic grocery bags, reusable grocery totes (http://www.crestline.com/category/promotional+bags+totes+products/reusable+eco+friendly+grocery+tote+bags.do) have become one of the most popular promotional items.

Crestline offers many green items priced under $5, making them perfect for cost-effective giveaways. Lower cost green promotional items include Bic® Eco Sticky Notes, Enviro-Cups, and dozens of others.

In addition to the thousands of products available on the company's Web site, Crestline has access to a network of hundreds of thousands of other items, virtually guaranteeing that, no matter what customers are looking for, they will be able to get their hands on just the right custom imprinted item.

About Crestline:

Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products. For more information, visit www.crestline.com.

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Contact Information Kim Beaudin

Crestline Promotional Products

http://www.crestline.com

207-755-2750

Larry Chasse

Crestline Promotional Products

http://www.crestline.com

207-755-2722



Wednesday, February 18, 2009

MBO Partners Offers Webinar on Bill Rate Strategies for Independent Consultants and Contractors

MBO Partners Offers Webinar on Bill Rate Strategies for Independent Consultants and Contractors

Gene Zaino, CEO of MBO Partners, will present a one hour seminar about bill rate strategies for independent contractors and freelancers. Calculating bill rates is a critical yet poorly understood aspect of running a consulting business, and options include value billing, retainers, fixed price, hourly, success bonuses, and contingency fees. Zaino will share tips on making sure your rates are competitive and contribute to successful, long term client relationships.

Herndon, VA (PRWEB) February 18, 2009 -- MBO Partners, the leading business operations platform for independent consultants (http://www.mbopartners.com/individuals.html) and freelancers, will offer a complimentary online seminar covering bill rate strategies for independent contractors and consultants this February 25. "Independent Consulting Bill Rates: Figuring Out What To Charge," presented by MBO Partners President & CEO Gene Zaino, will be a practical and interactive learning session exploring one of the most important aspects of starting and running your own consulting business.

Zaino, a CPA and noted expert on independent consulting, will explain traditional bill rate strategies and also present some innovative approaches, including a new calculation method for determining minimum and target bill rates.

Topics will include:

• Bill rates versus pay rates - understanding overhead, utilization, and what's in a rate

• Value based billing, hybrid or blended rates, fixed price, success-based fees, contingency, retainers, and hourly bill rate models

• Pricing strategies that keep you competitive in an economic downturn

Register for Consulting Rate Strategies: Figuring Out What To Charge (https://www1.gotomeeting.com/register/862999114)

"Whether you're already operating as an independent consultant, or just thinking about going freelance, your bill rate strategy is one of the most important components of your business plan," says Zaino. "During this economic downturn, it's more critical than ever to accurately value your services and know for certain exactly how low you can go if necessary. In addition to the conventional wisdom, we will also explore new pricing approaches that put more at risk up front for you, and help clients get started quickly."

About MBO Partners:

Since 1986, MBO Partners has been making it easy for independent consultants and their clients to work together. With their Portable Employer of Record™ service, powered by the MyBizOffice ® system, MBO Partners is the preferred alternative to self-incorporation for consultants, freelancers, and independent contractors. Through MBO, independent professionals get the convenience of outsourced billing and collections, big company group benefits, business insurance like E&O and General Liability, simplified tax and expense reporting, and the ease of portable W-2 status.

MBO Partners is also an industry thought leader in contingent workforce management, specializing in meeting the unique needs of businesses using independent contractors and consultants. For organizations that engage contract talent, MBO Partners is the preferred provider of consolidated contractor payrolling, 1099 risk mitigation, and independent contractor compliance solutions. MBO Partners (http://www.mbopartners.com)

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Contact Information Liz Greene

MBO Partners

http://www.mbopartners.com

703-793-6004



DMC Software Identifies How CRM Can Guide Small Businesses Through the Recession

DMC Software Identifies How CRM Can Guide Small Businesses Through the Recession

DMC Software Solutions, an award winning Sage and Microsoft Gold Business Partner, demonstrates how small businesses can utilise Customer Relationship Management (CRM) software to navigate through the turbulent economic conditions.

(Vocus) February 18, 2009 -- DMC Software Solutions, an award winning (http://www.dmcsoftware.co.uk/News/SageAwards2008.aspx) Sage and Microsoft Gold Business Partner (http://www.dmcsoftware.co.uk/News/dmc-get-gold.aspx), demonstrates how small businesses can utilise Customer Relationship Management (CRM) software to navigate through the turbulent economic conditions.

The UK is currently in the thick of a recession and it is the decisions that small businesses make today that will shape their future. There is a thin line separating success and failure, and the difference could be CRM.

Mike Ramsay, Managing Director of DMC Software expressed, "A CRM solution (http://www.dmcsoftware.co.uk/CRM/CRM-software-overview.aspx) enables businesses to safeguard revenue and profitability by facilitating quality customer service, customer loyalty and repeat purchases. For many small businesses cutting costs seems like the best option moving forward, but during an economic downturn it is more important for companies to look for a solution that will provide them with the tools to increase efficiency and productivity."

A CRM system allows a business to record all account and contact details including a history of each exchanged communication. This information resides in one central location where it can be accessed by users from different departments. Not only does a CRM system allow better communication with a company's client base it also improves internal communications, an equally vital component of quality service and strong client relationships.

How CRM can help Your Business?

A well implemented CRM solution (http://www.dmcsoftware.co.uk/CRM/CRM-software-overview.aspx) can provide a business with many opportunities to utilise available resources and optimise more profitable activity. CRM is an increasingly popular solution to support operational improvements, enabling a business to:

•    Protect and grow revenue

•    Plan time more efficiently

•    Reduce administration costs

•    Streamline business processes

•    Quickly recognise and correct issues

•    Prepare for economic recovery

•    Identify revenue opportunities within the existing client base

•    Utilise resources to maximum effect

DMC Software is a company that is experienced in providing Customer Relationship Management (CRM) (http://www.dmcsoftware.co.uk/CRM/CRM-software-overview.aspx), Accounts and integrated business solutions for businesses of all sizes, across a broad range of industries. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.

For more information on the CRM solutions and professional services (http://www.dmcsoftware.co.uk/DMCSoftwareservices/servicesoverview.aspx) available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

For more information please contact Jade Dixon-Winters, Marketing Executive.

Tel:    01733 362120

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Contact Information Jade Winters

DMC Software Solutions

http://www.dmcsoftware.co.uk

01733362120